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"There are no strangers here…

only friends you haven’t yet met" - Yeats

How Does Disney Do That? Book



There are plenty of books on Disney, but James Warda, in collaboration with former Imagineering creative executive Theron Skees, approaches things from a different angle—Why and how does Disney make such an emotional, life-changing connection with us? There's something very profound and deep that begins with the storytellers and designers and reaches deep into our hearts. After having conversations with numerous former Imagineers and designers, leaders, cast members, and fans, James has identified patterns that not only help explain our love for Disney and the parks, but also provide ideas we can apply in our own workplaces and lives. It's a fun, sometimes whimsical, always thoughtful journey, enriched by Theron's professional insight from his years of leading major projects at Disney, including overseeing Disney Springs, cruise ship design, and more.

The book's foreword is by former Imagineer and Disney Legend Joe Rohde, and a portion of the book's proceeds will be donated to Give Kids The World Village in Kissimmee, FL.


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